Today, DC Shoes, the American footwear brand, announced their collaboration with Black Sabbath for a footwear and apparel collection, celebrating the 50-year anniversary of their album, Master of Reality. Released in 1971, the Master of Reality album is credited as one of the most important heavy metal albums of all time. It’s also eternally linked to skateboarding history with Sabbath providing the soundtrack for some of the heaviest-hitting video parts on record.
The collection consists of Black Sabbath/ DC Shoes logo designs in various shirts, hoodies, jackets, shoes and accessories.
In addition to the DC X Black Sabbath Collection, produced in partnership with Bravado, DC produced a limited-edition tribute album, Shadow of Reality, available exclusively on vinyl – covering Master of Reality track for track.
The stacked artist lineup includes Harshmellow featuring special guests J Mascis, Jeff Ament, and Mario Rubalcaba, Surfbort, Lou Barlow, The Spits, King Khan, and The Melvins. DC also enlisted team riders to add their own, personal touch to the album. Longtime Sabbath fan and skateboarding legend Danny Way covered Embryo while the band UVWAYS, featuring DC pro skateboarder Evan Smith, covered Children of the Grave.
Shadow of Reality’s LP cover art was custom designed by US fine artist BB. Bastidas and the album is strictly limited to 1,000 promotional copies globally, it is not available for sale.
DC x Black Sabbath is available at retailers worldwide and at dcshoes.com on October 31, 2021.
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2021, DC continues to push the envelope with more exciting collaborations. For more information please visit: https://www.dcshoes.com/.
Bravado is the leading global provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, they create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music. For more information please visit bravado.com.
Source: DC Shoes, Bravado