Calypso St. Barth Announces Relaunch as a Direct-to-Consumer Business Model

Announced today, Calypso St. Barth, a resort lifestyle brand, has relaunched as a direct-to-consumer business model under Solera, President M. Oliver Regan, and the creative team behind sustainable surf lifestyle brand ANSEA. Founded in New York City in 1992 to capture the essence of St. Barth Island, Calypso St. Barth began with travel wear as its base. Consisting of ready-to-wear, evening and sustainably crafted swim, the collections are built for the dualities of nature from breezy salty seasides to refined cityscapes.

With a Summer release in July 2021, the first collection is a love letter to the heritage of the brand, and the place where it all began. The design direction has been propelled equally by the worldly Calypso St. Barth woman, who still owns and wears her original pieces (as does her daughter), as well as the feeling of St. Barth’s and the items you pack plus the things you collect along the way.

The collection fabrics consist of cotton-silk voile, linen, poplin, silk chiffon and charmeuse.  Color hues in turquoise waters mixed with the lush island greens, pink and orange sunset skies, sandy mocha and tan sands are used throughout the line.

With a nod to 60s and 70s French ‘bohemian’ codes, the silhouettes took a deep dive into the archive. The collection draws further inspiration from an eclectic tapestry of global references – 1920s French wallpaper, and Indian handwork techniques such as thread work embroidery, block printing and appliqué that will be constants for the brand as it evolves.

As with ANSEA, Calypso St. Barth is dedicated to a conscious and inclusive approach to design and production working both locally within the New York garment district, as well as with female-founded and run enterprises in India. The collections incorporate organic cotton, and regenerated nylon or deadstock materials for sustainable swimwear.

The new collection includes ready-to-wear, evening, and sustainably sourced swimwear. The price range is $125 – $625. Available exclusively CalypsoStBarth.com with a special pop-up at Tenet in East Hampton and Southampton throughout the summer. 

ABOUT CALYPSO ST. BARTH

Originally founded in 1992, Calypso St. Barth relaunched in 2021 under Solera, and creative leadership behind its little sister, sustainable surf lifestyle brand ANSEA. The team, led by President M. Oliver Regan and Brand Advisor Debbie Bancroft continues the brand’s original legacy, of curating the journey and wardrobe for the Calypso customer, past present and future with a conscious and inclusive approach to design. To learn more please visit: https://calypsostbarth.com/.

ABOUT SOLERA

Solera, founded in 2000, is a forward-looking, modern private equity firm that values creative, diverse thinking and talent, and invests in emerging growth companies in industries with compelling long-term prospects. Solera’s senior leadership has cultivated a diverse team with complementary experience in strategy, operations and finance. Solera’s accomplished team fosters a creative, long-term approach toward investment opportunities, which has made Solera an effective partner for entrepreneurs.

ABOUT ANSEA

Ansea is a lifestyle brand providing timeless essentials for women. Our inaugural collection of swimsuits, RTW, and wetsuits injects a sophisticated femininity into the historically male-dominated world of surf and swimwear. Our collection is made with premium, sustainable textiles such as Econyl® and Yulex® and is responsibly crafted in New York City and Los Angeles.

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Source: Calypso St. Barth, SOLERA, ANSEA

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