BLUEFLY.COM Launches Their First Pop-Up Shop in NYC

It’s insane to realize that BLUEFLY.COM, one of the world’s first luxury online retailers, has been around for 20 years! In celebration of such and to engage with their customers on October 12th BLUEFLY.COM launched its first Pop-Up Shop that is located at 2 East 45th Street near 5th Ave in Midtown Manhattan. At their New York launch event the featured guests included:

“ was one of  the first luxury online retailers and I’m excited to be part of their pop-up shop experience, New York City is the perfect city to have this experience in store, “said Kahlana Barfield Brown,  InStyle Magazine Editor-at-Large. “Living in NYC everyone loves finding luxury brands at a discounted price. This pop-up shop will be a great opportunity for Bluefly to engage with the market in a new way.”

Bluefly’s pop-up shop in New York will remain open until the end of the year offering new assortments and deals each week from brands including Gucci, Prada, Stella McCartney, Tod’s, Valentino, Versace and more.  Bluefly will also be featuring in store events and designer giveaways each month.

Bluefly will be expanding internationally and opening pop-up locations across the globe, starting with this first location in New York City. For more information about the pop-up please visit To follow them for store events on social media use #blueflypopup.

When you sign up as a member on BLUEFLY.COM you will receive 10% off your first purchase. To check out their clearance items that are at 85% off and below click here. For more information on BLUEFLY.COM click here.



Bluefly is the ultimate online fashion destination for style obsessed shoppers. With more than 3,000 brands available, you’ll discover the best designers and contemporary brands at compelling discounts. These brands include Prada, Gucci, Valentino, Christian Louboutin, Saint Laurent, Fendi, Céline, Alice and Olivia, Cynthia Vincent & many more.