Balenciaga Collaborates with Alexa Demie for Looks to Celebrate New Season Release of Euphoria

Balenciaga, the luxury fashion house, has partnered with Alexa Demie, an American actress and singer, announced a new collaboration for the new season of Euphoria.  Alexa worked closely with Balenciaga to create three custom looks to celebrate the release of Euphoria season 2. Additionally, Alexa filmed a video with Vogue to capture the process of her getting ready for the Euphoria premiere and offers an exclusive look at the two additional looks which have not yet been seen.

Alexa plays the role of ‘Maddy’ in Euphoria. Episode 1 premiered Sunday, January 9th evening to 2.4 million viewers, marking the strongest digital premiere night performance for any episode of an HBO series since HBO Max’s launch and a series record more than double the season 1 premiere. 

“This season playing Maddy felt a lot different than playing her season one. I was really hands-on this season again with the costumes, the makeup because I think that plays an incredibly important part in the way that it feels and in the way that I portray her. So I’m grateful that I get to do it,” states Alexa Demie.

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About Balenciaga:

Balenciaga is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in Bilbao, Spain and currently based in Paris, France. Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as “the master of us all” by Christian Dior. His bubble skirts and odd, feminine, yet “modernistic” silhouettes became the trademarks of the house. Balenciaga closed in 1972 and was reopened under new ownership in 1986. The brand is now owned by the luxury group Kering. Today, Balenciaga is known for creating avant-garde structural pieces, straddling the edge of fashion and forecasting the future of women’s ready-to-wear fashion.


Source: Balenciaga

Photo + video credits:

  • Makeup: Sam Visser
  • Hair: Peter Lux
  • Manicurist: Natalie Minerva 
  • Stylist: Alexa Demie in collaboration with Balenciaga. With support from Studio&
  • Photographer: Cameron McCool
  • Vogue Film Director: Rom Bokobza