Abercrombie & Fitch, the Official Fashion Partner of the NFL, debuts its newest female-led campaign today: “In Her Own League.” The initiative features and celebrates women redefining fashion in football, expanding the narrative of what it means to be a woman in the sports universe.
Recognizing women who have been changing the game, not from the sidelines but from the spotlight, the campaign is the start of a full-season effort by Abercrombie.
Though all the women featured are wives or girlfriends of NFL players, each is celebrated for her individual accomplishments. Their careers span industries from digital content creation and entrepreneurship to athletics, health care, and advocacy for women in sports.
“These women are much more than an acronym, they are shaping culture both on and off the field,” Chief Marketing Officer of Abercrombie & Fitch Co. Carey Collins Krug said. “Our campaign is about celebrating the influence they have in shaping conversations at the intersection of fashion, sport and culture – and outfitting them for every part of that journey.”
The “In Her Own League” campaign features:
Olivia Culpo – Entrepreneur and creative director with established influence in fashion and beauty who is recognized for building successful business ventures and media projects.
Chloe Kim – Two-time Olympic gold medalist snowboarder and co-founder of Togethxr, a media brand dedicated to elevating and amplifying women in sports.
Brooklyn Adams – Registered nurse and lifestyle content creator who has built an engaged community by connecting directly with fans and consumers across digital platforms.
Haley Cavinder – Former collegiate basketball player who transitioned into media, building a career as a digital personality and businesswoman.
Ronika Stone Love – Professional volleyball player and current sports commentator who actively advocates for representation and opportunities for women in athletics.
Allison Kucharczyk (Kuch) – Digital creator and podcast host with a dedicated following, known for personal storytelling and lifestyle content.
Styled to reflect their individual style, all six women will appear in Abercrombie & Fitch’s latest collection of fall fashion. The brand will collaborate with each throughout the season on gamedays, appearances, social activations and special events.
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Source: Abercrombie & Fitch, Allison Kucharczyk, Ronika Stone Love, Haley Cavinder, Brooklyn Adams, Chloe Kim, Olivia Culpo
