It’s hard to imagine that in 1999, President Bill Clinton declared June “Gay & Lesbian Pride Month. It was established to mark the anniversary of the Stonewall Riots and the impact of lesbian, gay, bisexual, and transgender individuals on history. Though we are in a vastly different time with our current president, let’s not forget to celebrate Pride Month 2025. Below are brands that celebrate and support LGBTQ+.
Pura Vida Bracelets
Pura Vida Bracelets just launched PRIDE Collection, featuring a range of vibrant bracelets, rings, earrings and more; prices range from $3-$48. For every piece of the collection sold, Pura Vida will donate 5% of the purchase price, with a $50,000 donation minimum, to The Trevor Project – the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. Pura Vida has donated $149,447 to date to The Trevor Project.
TONYMOLY
Celebrate Pride with TonyMoly limited edition launches and help them support a great cause! A portion of all proceeds from their limited edition Pride Collection will be donated to It Gets Better, a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.
KimChi Chic Beauty
KimChi Chic Beauty is a bold, playful cosmetics brand founded by drag queen Kim Chi. Known for its vibrant colors, ultra-pigmented formulas, and creative packaging, the brand celebrates self-expression and inclusivity with makeup. KimChi Chic Beauty is a proud supporter of the Trevor Project & is committed to donating 2% of the purchase of any product on our website to The Trevor Project.
Zenni
Eyewear for Everyone. All style. All heart. Zenni’s fun frames celebrate the LGBTQ+ community with their Pride Collection, with 100% of proceeds to empower LGBTQ+ youth.* All proceeds from their Pride Collection go to It Gets Better.
Abercrombie & Fitch
Abercrombie & Fitch’s 2025 gender-inclusive Pride Collection is a vibrant tribute to the joy, strength, and resilience of the LGBTQIA+ community. In support of Pride and the Trevor Project’s ongoing partnership, Abercrombie & Fitch is donating $400,000, regardless of sales. With this year’s contribution, Abercrombie & Fitch Co. and their incredible customers have helped raise more than $5 million in support of The Trevor Project.
Macy’s
Macy’s has launched the social purpose platform, Mission Every One, to create a brighter future for all. As part of this commitment, the company will host a charitable giving program benefiting The Trevor Project, participate in select Pride celebrations nationwide and spotlight products from LGBTQ+-owned, founded and designed brands at select stores and online. From June 1 – 30, customers can round up their in-store purchases (up to $0.99) and donate their change, or donate online. Learn more at macys.com/purpose or to shop click here.
Support the Trevor Project
The Trevor Project, which has supported nearly 1.3 million crisis contacts since 2022, warns that lack of funding for the 988 Suicide & Crisis Lifeline’s LGBTQ+ Youth Specialized Services could have life-threatening consequences. More than 100 GoFundMes are raising money for The Trevor Project to help ensure that every young person who reaches out to the organization receives the support they need.
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Source: Pura Vida Bracelets, TONYMOLY, KimChi Chic Beauty, The Trevor Project, Zenni, It Gets Better, Macy’s
