When you first think of The Kroger Company you are more than likely to think of their grocery stores. Recently announced The Kroger Co. has a new endeavor by launching their new brand Dip. The Kroger Company just launched Dip as its new fresh, fun, effortless style brand.
Their vision for the new brand is to make it easy for shoppers of all ages to look and feel great with more than 80 percent of the collection is $19 or less. The fashion brand will be rolling out nationwide to 300 Fred Meyer and Marketplace format stores.
Kroger partnered up with Club Monaco-founder Joe Mimran to create the Dip clothing collection, providing essentials with more than 80 percent of the collection priced at $19 or less. Per their press release Kroger leveraged customer insights provided by 84.51° and decided to recruit Joe Mimran, best known for Club Monaco, Pink Tartan and Joe Fresh, to lead the creative and design vision. Jackman Reinvents partnered to help create the brand name and image, go-to-market plan and end-to-end shopper experience.
The Dip collection offers clothing for men, women, young men, juniors, kids, toddlers and babies plus features elevated essentials and seasonal trend pieces. Their fashion line is meant to be trendy but will not break the bank and in perfect time for the holidays!
Hopefully, soon I will be getting a credit to test out the site and give all our readers screen shots of the user experience and ease of use.
About Kroger Co:
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: to Feed the Human Spirit™. We are nearly half a million associates who serve over nine million customers daily through a seamless digital shopping experience and 2,800 retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.