Today marks White Cane Safety Day, a day where we acknowledge the abilities of people who are blind and to promote equal opportunities. In concurrence to White Cane Safety day, T.W.I.N (That’s What I Need), a New York-based fashion company, introduced their new Braille collection. The collection consists of three colorways of the 02 BRAILLED LAYERED T-SHIRT ($65) imprinted with T.W.I.N.’s logo in Braille code.
Did you know that an estimated 253 million people are visually impaired worldwide? Furthermore, as a whole disabled people represent 1 in 4 shoppers. A portion of the proceeds will be donated directly to VISIONS, a woman-founded, NYC-based non-profit that provides services for the blind and visually impaired community.
To further promote and bring awareness to the blind and visually impaired community, the brand teamed up with blind, awardwinning creator and NYC-based musical artist, Lachi to star in the collection’s campaign. Lachi is an award-winning recording artist, producer and disability activist.
To shop the collection please visit: T.W.I.N. – That’s What I Need – TWIN NYC.
T.W.I.N. (That’s What I Need) is so much more than a fashion brand. It’s about creating a “world” that we wish existed. That means making high-quality products that are sustainably made and delivered so you don’t have to choose between your conscience and your closet. It means radical inclusivity across the spectrum of race, gender, and ability both in representation, and creative process.
“That’s What I Need” isn’t just their name. It’s the reaction they want you to have when you see their clothes and hear their story. Founded by Isabella and Alicia Serrani, T.W.I.N. (That’s What I Need) is a twin-owned, Toronto-born, New York-based company focused on making good products, honestly.
The President of the United States annually recognizes White Cane Day by the Blind Americans Equality Day Proclamation on October 15th to acknowledge the abilities of people who are blind and to promote equal opportunities as any other American. The mission of White Cane Day is to educate the world about blindness and how the blind and visually impaired can live and work independently while giving back to their communities, to celebrate the abilities and successes achieved by blind people in a sighted world and to honor the many contributions being made by the blind and visually impaired.
Each year the Austin community comes together for an event to celebrate this exciting day. And now that we will be doing a live and virtual event simultaneously, it promises to be bigger and better than ever, so tell your friends and come have some fun! To learn more please visit: https://whitecaneday.org/.
Source: T.W.I.N., White Cane Day