For the first time in New York Fashion Week history, the Council of Fashion Designers of America (CFDA) announced their shows would be cut to 3 days due to the pandemic. While they are still working out the logistics for NYFW, CFDA will launch RUNWAY360, a unique and innovative digital platform developed to support American designers by bringing together every aspect of a collection launch in a one-stop-shop environment in September 2020. The fashion industry has been in a crisis since the outbreak of COVID-19 from live shows to new collection launches and RUNWAY360 will be a new way to interact during these times.
Per their announcement, RUNWAY360’s launch will coincide with September New York Fashion Week, which for this season only, is set for Monday, September 14th through Wednesday, September 16th.
The new platform will incorporate key aspects of the designer business, from show to press, sales, and consumer activations, to help drive sales while providing the industry with a simple tool to experience the best of American fashion creativity.
Designers will be able to present their collections, providing each participating brand with a modular, customizable page for their storytelling and digital activations. The portal will support AR/VR, 360-degree capabilities, live video streams, e-commerce extensions, consumer shopping features, and social media integrations. The hub allows designers to host virtual press conferences, and present press kits and show and product images, for example.
The 360-degree platform is seasonless and will serve as a permanent fixture and main destination at any time of the year for consumers, press, trade, and retailers from around the world to explore and engage with collections from American fashion designers. The portal is being developed by New York-based multidisciplinary design studio DE-YAN.
CFDA’s NYFW Setepmber 14th – 16th event info please visit: https://cfda.com/fashion-calendar/important-dates/upcoming. To keep updated on the launch of RUNWAY360 please visit: https://cfda.com/news/cfda-launches-runway360.
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Source: CFDA
