New York City, September 8th 2016
Jeans For Refugees began as Johny Dar’s quest to act in answer to the biggest humanitarian crisis of our time. With a little help from Dar’s friends, including Sharon Stone, Emma Watson, Kate Moss, Victoria Beckham, Elton John, Harry Styles and many more, ‘Jeans For Refugees’ has grown into an internationally acclaimed initiative. Dar’s runway show at New York Fashion Week was a vibrant demonstration of the movement that his quest has become, through creativity and empowering people to collaborate for a common goal. One hundred celebrities have donated their jeans for Dar to paint and auction to raise funds for the International Rescue Committee, and those jeans, embellished with Dar’s original 3D paintings, launched New York fashion week in style.
This runway presentation was a live viewing of the ‘Jeans For Refugees’ collection, enabling audiences to see Dar’s wearable art in movement, and preview new lots that will go live for bidding online on Friday 9th September. Johny Dar couture pieces were integrated with the sensational celebrity-donated jeans – flowing full-length gowns and pomegranate-red and golden-rose snakeskin, combinations of black mesh, fat black zippers, leather and silk fusions and innovative cuts redefined the body, while the high-energy impact of this dynamic show redefined the mind. Dar is also auctioning all the avant-garde haute couture featured for the refugee cause, with proceeds from the pieces to be donated to the Big Heart Foundation.
Jeans are a universal medium, and Dar’s initiative is as inclusive. Everyone in the world can bid for the extraordinary works of art that he has created to raise awareness and funds for refugees worldwide, at www.catawiki.com/jeansforrefugees. A global campaign that mobilises its audience to participate, ‘Jeans For Refugees’ rouses people to help each other, to stand up for their beliefs and to dare to live their dreams. Celebrity or refugee; this initiative champions humanity. Polly A’s passionate live music performance throughout the show culminating in the acclaimed ‘Ghetto Gold Dream’ highlighted the grace and dignity within the human capacity to struggle, survive and succeed against the odds.
With the help of the International Rescue Committee and the Big Heart Foundation, all purchases of the collection showcased at NYFW will go towards practical effective ways of taking care of refugees all around the world. With only seven weeks left of bidding – and styles from the show exclusively available to bid for on catawiki.com/jeansforrefugees.com – the ‘Jeans or Refugees’ auction is picking up speed – with more jeans to be added in the coming weeks, leading to the final Jeans For Refugees exhibition at the Saatchi Gallery in London.
’Jeans For Refugees’ boldly demonstrates the power of art and fashion to shine a light and light a fire, of hope and help, in the refugee crisis climate. Johny Dar’s runway show at NYFW not only delivered groundbreaking art and fashion, but a memorable message of innovation, communication and collaboration, and the compelling conviction that dawn ultimately breaks even the darkest night. A rich alchemy of talent and dedication, Dar’s creations are a fresh breeze of hope, and a new sunrise on the horizon. A dynamic renaissance – with heart and style – is in the air.
The ‘Jeans For Refugees’ NYFW show featured jeans from Alicia Vikander, Anna Wintour, Candice Swanepoel, Chanel Iman, Claudia Schiffer, Elle MacPherson, Emma Watson, Eva Longoria, Florence Welch, Karlie Kloss, Karolina Kurkova, Kate Moss, Rachel McAdams, Shannon Elizabeth, Sharon Stone, Sofia Coppola, Tuppence Middleton, Twiggy and Victoria Beckham.. The bare-chested male models sported jeans donated by Benicio del Toro, Daniel Radcliffe, Harry Styles, Jamie Theakston, Joaquin Phoenix, Nicholas Hoult, Ozzy Osbourne, Tom Waits, Guillaume Nery and Usher.
‘Jeans for Refugees’ and Johny Dar invite you to share in this movement of hope, collaboration and positive action. Bid now for the ‘Jeans For Refugees’ at catawiki.com/jeansforrefugees and together let’s create a better world!
Don’t Miss: All one hundred pairs of ‘Jeans For Refugees’ exhibited exclusively at the Saatchi Gallery in London from the 24th-30th October… for more information email firstname.lastname@example.org.