The French-Japanese lifestyle brand, Maison Kitsuné, and the iconic windbreaker brand K-Way have collaborated on the launch of Maison Kitsuné x K-Way collection that seamlessly fuses elegance with technical sophistication. Under the artist direction of photographer Basile Bertrand, the imagery immerses us in a lively Parisian narrative, where cobblestone streets and historic landmarks provide the backdrop.
Inspired by the versatile codes of Parisian fashion, Maison Kitsuné x K-Way breathes new life into the urban neo-nomadic style, incorporating harmonious tones, striking contrasts, and vibrant hues. The rebellious elegance of tartan print adds a graphic dimension to a predominantly color-blocked collection, with meticulously crafted cuts providing structure to the garments without compromising freedom of movement.
Highlighting the iconic K-Way windbreaker reimagined in Maison Kitsuné’s signature colors, this whimsical collaboration culminates symbolically in front of the Café Kitsuné in the Palais Royal. It represents a playful and chic reinterpretation of K-Way’s timeless pieces, Léon and Claude.
Global launch online at maisonkitsune.com and k-way.com today!
About KITSUNÉ
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique)and
cafés, roasteries, bars and restaurants (Café Kitsuné). Over the last twenty one years, the multi-faceted Parismeets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.
About K-WAY
K-Way is a brand of BasicNet Group, which also owns the brands Kappa, Robe di Kappa, Jesus Jeans, Superga, Sabelt, Briko and Sebago. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.
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Source: Maison Kitsuné, K-Way
