Hurley Launches First-Ever Global Brand Ambassador Campaign with Travis Barker

Global apparel and lifestyle brand, Hurley, has announced their first collaboration with Travis Barker, world-renowned drummer and producer. Barker’s distinct influence and style were incorporated into the Hurley x Travis Barker Collection as the creative force behind the limited edition capsule.

As first brand ambassador of Hurley, Barker’s style was woven throughout every element of the limited-edition drop and innovative campaign. The Hurley x Travis Barker Collection includes tees and sweatshirts adorned with camo print, skull motifs, old English graphics, checker print, and more; while classic chino pants, shorts, and overalls evoke Barker’s wardrobe staples.

Additionally, the collection includes Punk-inspired surf and swim outerwear featuring Hurley’s award-winning boardshort technology, as well as accessories, including sunglasses, footwear, and headwear round out the collection.

Travis Barker and Hurley go way back, sharing deep roots in the Southern California pop-punk and surf scenes. When Blink-182 was shaking up Warped Tour in the early 2000s, Travis embodied the California cool that defined the era. Now, two decades later, Hurley x Travis Barker makes it official.

“This collection represents everything I love about the lifestyle I’ve carved out for myself,” says Barker. “It’s tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It’s made for people like me, the punk kids, the surf community and the people who can’t help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs.”

Set against the backdrop of his recording studio and the streets of California, the campaign pulses with the undeniable synergy between Hurley and Barker. Surrounded by the instruments that shaped his legendary career—alongside his prized cars, bikes, and motorcycles—every detail reflects his rebellious spirit and relentless creativity, embodying the innovation that fuels both Barker and Hurley.

The Hurley x Travis Barker Collection is now available globally at hurley.com and select retailers with prices ranging from $50 – $125.

For more information, visit https://www.hurley.com/.

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Source: Hurley x Travis Barker Collection, Hurley, Travis Barker, Blink-182

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