Hollister is hitting the LBJ Lawn. The global lifestyle brand just inked a multi-year deal with Texas Athletics to become the official presenting sponsor of Longhorn City Limits (LCL). To kick off the partnership, Hollister will debut its first-ever college campus edition of Hollister Feel Good Fest. On Friday, September 5, the LBJ Lawn will host the one-day music festival experience, Hollister Feel Good Fest, a free event for University of Texas students.
Longhorn City Limits (LCL) is entering its seventh season as college football’s premier gameday concert series and is free for all fans. The Hollister Feel Good Fest lineup will feature headliner Two Friends, the prominent producer/DJ duo behind the cult-favorite “Big Bootie Mix” series; rising pop star Natalie Jane; and Adrien Nunez, a country music singer-songwriter.
Additionally, Hollister will host a one-day retail pop-up shop. The event will offer attendees the opportunity to purchase fashion-forward officially licensed University of Texas merchandise from Hollister, exclusive event merch, immersive photo opportunities, and more.
Longhorn City Limits will open officially on Saturday, September 6, at 8 a.m. prior to Texas Football’s home opener versus the San José State Spartans. The sponsorship, which was brought to life by Longhorn Sports Properties, a division of Learfield, marks the retailer’s inaugural college athletics sponsorship.
In addition to Longhorn City Limits and Hollister Feel Good Fest, Hollister will serve as the presenting sponsor of Hollister Student Hour, an exclusive hour of programming for UT students inside Darrell K Royal-Texas Memorial Stadium beginning three hours prior to kick-off at every home game. The retailer’s sponsorship will also include various gameday activations, product giveaways, and NIL partnerships with dozens of Texas athletes, including Colin Simmons, Rori Harmon, Trey Owens, and more.
Hollister currently offers more than ten officially licensed University of Texas designs in various men’s and women’s styles in select stores and online at hollisterco.com now.
ABOUT HOLLISTER
Hollister creates quality apparel, accessories and fragrance made for capturing moments, creating memories and being unapologetically you. Hollister Co. is a brand of Abercrombie & Fitch Co. (NYSE: ANF) and is sold through more than 500 stores worldwide and at hollisterco.com.
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. With ties to over 1,200 collegiate institutions and more than 12,000 local and national brand partners, Learfield delivers influence and reach to target audiences through licensed merchandise, game ticketing, donor identification, exclusive content, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
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Source: Hollister, UT, Feel Good Fest, University of Texas, Learfield, Two Friends, Natalie Jane, Adrien Nunez, Longhorn City Limits