With a tribute to the silhouettes that defined a generation and shaped fashion and culture today, Hervé Legér celebrated its 40th anniversary with the Icons Reborn Collection. Synonymous with sculptural design, confidence, and unapologetic femininity, the brand is anchored by its iconic bandage dress, a lasting emblem of strength, sensuality, and self‑expression.
Under the creative direction of Michelle Ochs, the Icons Reborn collection reimagines the house’s most celebrated styles through a modern lens. Inspired by iconic looks once worn by cultural trailblazers, the collection reimagines silhouettes for today’s woman, honoring craftsmanship, form, and the enduring power of design to make her feel confident and beautiful
“Hervé Legér has always been shaped by the women who wear it. This collection looks back at those defining cultural moments, not as nostalgia, but to move the brand forward with relevance, confidence, and a renewed sense of femininity,” said Michelle Ochs, Creative Director of Hèrve Lèger.
Launched on February 19, the anniversary collection is priced between $295 and $425 and features a curated assortment of 10 silhouettes. The collection includes Hervé Léger’s most iconic bandage silhouettes, including statement styles such as The After Party Dress, The Opening Night Dress, The VIP Dress, The Champagne Dress, The Red Carpet Dress, alongside modern separates like The Spotlight Crop Top and Skirt. Available in alabaster, black, pink, punch, pansy, and chili.
“This anniversary is a pivotal moment for Hervé Legér,” said Melissa Lefere-Cobb, Senior Vice President of Hervé Legér. “We’re seeing unprecedented enthusiasm from a new generation of consumers who are discovering the brand for the first time, while longtime fans are reconnecting with what made Hervé Legér iconic. Our strategy is rooted in honoring that legacy while meeting today’s audience where they are: digitally, culturally, and creatively.”
Icons Reborn are available at herveleger.com and select global retailers.
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Source: Hervé Legér, Icons Reborn collection
Photo Credit: Will Cherry
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