This week, Flymachine, announced the launch of their new virtual venue for live entertainment that will utilize interactive technologies to deliver a social and immersive experience beginning June 3, 2021. Instead of watching a broadcast, Flymachine will give fans a front-row seat to some of the world’s most iconic venues from the comfort of home with the freedom to move around, interact, and have their own experience.
With Flymachine, newcomers and superfans alike can share interactive digital rooms and use proximity-based video-chatting to see and speak to each other throughout a show. Similar to an IRL venue experience, there’s a real sense of place in Flymachine. Fans enjoy a view akin to a front row seat and can move between various rooms and spaces for chance encounters and shared moments with both new and familiar faces.
Also, performers can tap into arena-quality visual effects to design unique online experiences, receive feedback in real-time, and interact with fans – they control the entire canvas and are no longer relegated to a video box. The ability to choose one’s own adventure through the experience of live entertainment – on either side of the lens, for both artists and viewers – is a feature only possible through the virtual events created on Flymachine.
The brainchild of industry veterans, Flymachine’s leadership includes Andrew Dreskin, the tech visionary who co-founded Ticketfly and TicketWeb; Co-founder and Chief Experience Officer Rick Farman, a culture sculptor at Superfly who co-founded Bonnaroo and Outside Lands; and Co-founder and Chief Technology Officer Matthew Davis, the Grammy-nominated music technology trailblazer from [namethemachine].
ATC Management, a fourth founding partner, has been at the forefront of innovative artist management for over two decades, representing a roster of over 500 artists who garnered 19 Grammy nominations in 2021. The founding team has created, innovated, and refreshed new forms and components of entertainment for over 25 years, and will continue to evolve Flymachine and implement user feedback through its beta period and beyond.
Flymachine has entered into exclusive agreements with a multitude of iconic and beloved venues in North America to stream events in real-time, including Bowery Ballroom in New York City, Bimbo’s 365 Club in San Francisco, The Casbah in San Diego, The Crocodile in Seattle, Marathon Music Works in Nashville, the Vogue Theatre in Vancouver, and Teragram Ballroom in Los Angeles.
Flymachine will launch with a focus on live music, with other types of live entertainment including theater, dance, comedy and more to follow. Remi Wolf, the genre-bending LA-based artist, will be debuting Flymachine for the public on Thursday, June 3 at 7pm Pacific / 10pm Eastern, performing live from the Moroccan Lounge, a Flymachine partner venue.