Fabletics, the premium activewear brand, unveils its newest collection in collaboration with entrepreneur and TV personality Khloé Kardashian. As their fifth in the long-term collaborative partnership, the “By Khloé,” collection is the first co-designed with Kardashian. “By Khloé” features new booty-defining technology with two new innovative leggings that highlight one’s best assets.
Fabletics is redefining the standard for leggings, combining innovative fabric technology with sculpting designs that enhance every curve. The result is a perfect balance of style, comfort, and performance.
Engineered from Fabletics’ Sleek Seamless material, the new Seamless Scrunch Leggings offer a soft, comfortable, and breathable compression with visible scrunch detailing that offer a bold, head turning backside pop. The new Pureluxe TLC Legging, made from the brand’s proprietary Pureluxe material that is buttery soft to the touch, delivers a more subtle, natural-looking lift with hidden-scrunch technology.
“By Khloé” presents a collection of 20+ bold and confidence-boosting styles, blending sensuality and support. Each piece is crafted in a spectrum of radiant pastel hues, echoing Kardashian’s signature color palette. Collection featues hues in Mint Sorbet, Lilac Lotus, Malibu Blue Neon, and Pink Cactus, complemented by bold, mainstay neutrals, like Oxblood, Bone, and Soft Grey Heather.
The new leggings are met with equally curve-enhancing bras and tops, like the new Pureluxe Plunge Low Impact Bra and Sheer Rib Shrug. The collection’s layering pieces, including the Champ Cropped Sweatshirt and Hooded Trench Coat, offer a bold juxtaposition in dramatic proportion.
The “By Khloé” collection elevates versatility with two sleek jumpsuits—the Sweetheart Short Jumpsuit and the Seamless Zip Front Sculpt Jumpsuit—designed for effortless transitions from workout to everyday wear.
The new collection is size-inclusive, with available sizes ranging from XXS to 4X, and prices will range from $29.95 to $124.95 USD. Starting today, April 1, the pieces are available for purchase in Fabletics physical stores across the globe and at www.Fabletics.com/Khloe.
About Fabletics
Founded in 2013 and headquartered in El Segundo, CA, Fabletics is the largest digitally native activewear brand in the world*. By fusing style-centric designs with high-performance technology, Fabletics is creating the world’s most fashionable, high-performance active lifestyle products at an accessible price.
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Source: Fabletics, Khloe Kardashian
*Source: Euromonitor International Limited; Based on total global retail sales in the calendar year 2020 from custom research conducted in October 2021.
