Canon U.S.A. Introduces New EOS R50 and EOS R8 Camera Plus RF-S lens line

The leader in digital imaging solutions, Canon U.S.A., Inc. has announced the launch of their latest EOS Cameras, the EOS R50 and EOS R8. The new EOS R50 camera body is ideal for entry-level users while the EOS R8 is a compact full-frame camera aimed at advanced amateur photo and video enthusiasts Both camera’s are designed to be a budget-friendly option that don’t sacrifice performance. Also introduced were two new RF-Mount lenses for the ever-growing R-mount lens lineup.

Canon EOS R50

The EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates), and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking, subject detection, and movie-prerecording, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions.

A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery. For those who are budding content creators, the EOS R50 will be available later in 2023 as part of a Content Creator Kit – packaged with a microphone, lens and grip.

Canon EOS R8

The EOS R8 is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses — allowing enhanced wide-angle field of views when compared to APS-C sensor cameras.

The EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who’ve already explored interchangeable lens cameras but haven’t yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets.

RF-S Lens Line

In addition to the new camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S55-210mm F5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The  lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization, and close-focusing that can fill the frame with a subject roughly 2×3 inches in size (at its 210mm zoom setting, and minimum focus distance). And it does all this in an incredibly lightweight and compact package.

The Canon RF24-50mm F4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF24-50mm F4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, and under 3.5 inches when extended — weighing less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances its appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens’ effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera.

​​​Canon Price & Availability

​​​​​​​The Canon EOS R8 camera body will be available for an estimated retail price of $1,499.00*. The Canon RF24-50mm F4.5-6.3 IS STM lens with the EOS R8 will have an estimated retail price of $1,699.00*. The Canon EOS R50 camera body will be available for an estimated retail price $679.99*. The EOS R50 with the RF-S18-45mm F4.5-6.3 IS STM lens will be available for an estimated retail price of $799.99.* The EOS R50 with the RF-S18-45mm F4.5-6.3 IS STM and  RF-S55-210mm F5-7.1 IS STM lenses will be available for an estimated retail price of $1,029.00*. The RF24-50mm F4.5-6.3 IS STM lens will be available for an estimated retail price $299.99* while the RF-S55-210mm F5-7.1 IS STM lens will have an estimated retail price of $349.99*. All products are currently scheduled to be available in Spring 2023.

To learn more about Canon, visit us at www.usa.canon.com.

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Source: Canon U.S.A.