Bringing fashion resale marketplace to NYFW for a real-time social experience, Poshmark debut their “Poshmark Dry Cleaners.” In unexpected fashion destination for New York Fashion Week, Poshmark transformed a SoHo Storefront and welcomed guests to Poshmark Dry Cleaners.
The immersive experience celebrated the launch of Poshmark’s new Try Yourself On™ brand campaign and spotlighted the newly launched in-app Tastemaker curation featuring coveted pieces from the closets of Chloe Fineman, Courtney Grow, Colleen Allen, Jalil Johnson, Elissa Santisi and her daughter Francesca Keller, and Poshmark Chief Revenue Officer Elizabeth von der Goltz, who were also on-site to celebrate.
Reimagining the familiar neighborhood dry cleaner through the lens of Poshmark, the event was hosted by von der Goltz brought the world of Try Yourself On™ to life. In addition to the Tastemaker campaign curators, Ashley Avignone, Indre Rockefeller, Laura Kim, Fernando Garcia, Colleen Allen, Elissa Santisi, Elizabeth Kurpis, Johanna Ortiz, Nickelson Wooster, Sami Miro, and more explored racks of unexpected fashion finds, while Francesca Keller DJed throughout the evening.
Before heading out, attendees selected a vintage piece of their own to take home, with shirting from Dior, Charvet and more among the finds waiting at the Poshmark Dry Cleaners.
Launched September 8, the Try Yourself On™ campaign, taps into the scale and constant discovery of Poshmark, where more than 700,000 new listings are added every day across millions of individual closets.
On September 13 from 11-5 at 321 Canal, Poshmark Dry Cleaners opened its doors to New Yorkers, inviting them to step into the world of Try Yourself On™ and experience the thrill of discovery firsthand. Guests will receive a “Ready for Pickup” claim ticket for the chance to take home special finds sourced on Poshmark and pieces from participating Tastemakers’ personal closets. The activation invites New Yorkers to discover something unexpected, try it on and make it their own.
EXPLORE THE TASTEMAKER EDIT HERE
Learn more about Try Yourself On™ campaign here.
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Source: Poshmark, Try Yourself On™ , NYFW, SoHo, Chloe Fineman, Courtney Grow, Colleen Allen, Jalil Johnson, Elissa Santisi
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