Hot off the release of My Good Side: A Memoir, Scheana Shay has collaborated with the global fashion and lifestyle online retailer, SHEIN, in a new collection. Curated by Sheana, the SHEIN x Scheana Collection is designed to make family dressing chic, fun, and affordable. To emphasize the collection’s sophisticated approach to family dressing, the launch campaign featured Scheana with her husband, Brock Davies, and daughter, Summer Moon.
The SHEIN x Scheana Collection delivers effortlessly coordinated looks across women’s, men’s, and kids’ styles—designed for statement-making moments and modern family fashion. Rooted in Scheana’s signature style, the collection marries soft neutrals with sculptural silhouettes and playful cutouts. Each piece transitions seamlessly from brunch to beach to nights out.
“I’ve always loved SHEIN for their affordable and on-trend styles, so partnering with them felt like such a fun opportunity to embrace the ‘SHEINA’ name in a positive and playful way,” said Scheana Shay. “This collection feels so authentic to me, and I think my fans will love it – it’s stylish, elevated, and unapologetically me. I’m proud to offer pieces that feel put-together and easy to mix and match for the entire family.”
The SHEIN x Scheana Collection features 110 versatile pieces designed to let every family member coordinate effortlessly, while still celebrating their own unique style. The collection reflects SHEIN’s commitment to delivering trend-forward fashion at an accessible price point, with prices ranging from $3 to $50.
Available now exclusively at SHEIN, fans can shop the full collection at SHEIN.com and share their favorite looks using hashtag #SHEINxScheana.
Shop please visit: https://us.shein.com/Influencer-Edit/SHEIN-x-Scheana-sc-10450006217.html.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.
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Source: SHEIN, Scheana Shay, #SHEINxScheana, SHEIN x Scheana, Brock Davies, Summer Moon
