Recently announced, E-commerce fashion retailer, SilkFred, has created their influencer’s guide to London to allow all of us to experience the city through the eyes of fashion bloggers. From the prettiest places to the highest recommended Insta-cafes. As a fashionista and recently been to London, the influencer’s guide to London seems like it would have been helpful instead of using my iPhone map.
In order to have an accurate interactive map the E-commerce fashion retailer SilkFred launched a new study to reveal fashion blogger favorites in London. The map is divided into 30 locations have been split into three categories: Landmarks, Markets and Cafes/Bars. These are the best places to experience London through the eyes of fashion influencers per SilkFred findings and you can explore SilkFred’s interactive map here.
The Top 5 Prettiest Places
After asking a number of fashion influencers for their recommendations, then supplementing the rest of the list with the highest reviewed places on TripAdvisor, metrics such as hashtags and cost of entry were analysed to highlight the top 30 locations. With over 95 million photos and videos shared every day, which of the prettiest locations will be making an appearance on your own gram?
| Rank | Location | Hashtag | No. of Uses |
| 1 | London Eye | #londoneye | 2,762,343 |
| 2 | Tower Bridge | #towerbridge | 1,931,009 |
| 3 | Italian Gardens, Hyde Park | #hydepark | 1,916,385 |
| 4 | Harrods | #harrods | 1,371,593 |
| 5 | Greenwich | #greenwich | 1,252,368 |
An icon of the London skyline and instantly recognisable, it’s no surprise that the London Eye takes the top spot. Situated next to the River Thames and a standard adult ticket costing £27, the 135m high observation wheel makes the perfect backdrop for any candid tourist pic.
Following closely behind, Tower Bridge takes the second spot and has racked up over 1.9 million Instagram posts. The suspension bridge is one of London’s most defining features and is sure to make a charming addition to any social feed – a true blogger favorite for just £8.70.
Landmarks, Markets or Cafes?
With the London Eye, Tower Bridge and Hyde Park taking the top three spots for landmarks on the map, the SilkFred study has found that Brick Lane Market and Peggy Porschen are fashion bloggers’ overall favorite market and cafe. 50% of the locations in the top 30 list are landmarks whilst a third are markets and just five are cafes or bars.
With over 870,000 posts on Instagram, the iconic Brick Lane Market springs to life on Sundays when tourists head out in their droves to enjoy street food, search for a bargain at the many stalls or enjoy a performance or two by street artists. Peggy Porschen, the favourite cafe for London influencers, has locations in both Belgravia and Chelsea. Famous for their baby pink exterior and dreamy Instagrammable cupcakes, the bakery has been hash tagged more than 55,600 times and features on many blogger profiles. If you’re taking a trip just for the gram, a ‘tea for one’ will set you back just £3.50.
Emma Watkinson, CEO and Co-Founder of SilkFred comments: “Our Influencer Map of London is a great tool as it allows us to swiftly check out a landmark, market or cafe and what we can expect to see when we get there. It’s exciting to see that lesser-known locations such as Palm Vaults and Columbia Road Flower Market are loved by fashion bloggers just as much as Tower Bridge or Piccadilly Circus.”
For more information on the Fashion Influencer Map of London, please visit SilkFred. Again, you can explore SilkFred’s interactive map here.
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Source: SilkFred
