Rens, a startup based in Helsinki, Finland, just launched the world’s first sustainable ‘coffee sneaker’ on Kickstarter and is now LIVE. The sneaker is crafted from spent coffee grounds and recycled plastic, waterproof and sustainable. The idea for Rens shoes was born out of a desire for sneakers that both look good and are kind to the planet. After spending a lot of time searching for cool, sustainable footwear, the founders found the market to be lacking.
Did you know that 2 billion cups of coffee are consumed every day and 3 million plastic bottles are bought every minute world wide. Spent coffee grounds produce methane – a major contributor to climate change – and the world is drowning in plastic waste. Frustrated by the unsustainability of the fashion industry, Rens decided to harness the power of waste – putting 21 cups of coffee and 6 plastic bottles into every pair of Rens.
Rens infuses sustainable materials with technology and style to create a sleek, versatile sneaker. Each pair of Rens has an upper made from a mixture of coffee yarn and recycled polyester, as well as a coffee-infused inner lining designed with a breathable, ultra-lightweight material. 100% waterproof, the shoes adapt to your movements to provide all-day comfort. Even better – coffee’s natural antibacterial properties make Rens odor-resistant for their entire lifecycle.
Rens come in a range of colors, suiting the minimalists and maximalists. Both stylish and sporty, Rens sneakers can be worn on the metro or on the mountain. Their Kickstarter campaign has a of goal of $19,000 with $3,369 already pledged and 50 days to go. Their early biurd special which includes a pair of Ren Sneakers starts at $89.00. To back their Kickstarter campaign or to see more please visit: https://www.kickstarter.com/projects/1987199519/rens-the-totally-waterproof-sneaker-made-from-coffee/. To learn more about Ren please visit: https://rensoriginal.com/.
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Source: Rens, Kickstarter
