PARAISO Miami Beach ( A.K.A. Swim Fashion Week ®), the world’s largest marketing event for the Swimwear and Resort Wear industry, will be taking place from July 14th through the 17th, 2022 in Miami Beach. The fashion event is centralized in Collins Park and stretches to all surrounding areas of South Beach, Miami.
PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media. The multi-day fashion fair is the official umbrella for Miami’s swim week and promotes a comprehensive calendar.
With over 45 events in four days, PARAISO brings a uniquely elevated, unified event showcase to the globally recognized Miami scene. The Runway experience for resort and swim fashions at PARAISO’s Walk captures the world’s attention and takes its breath away, all while revitalizing the landscape of fashion and challenging the traditional standard of beauty on the runways.
PARAISO SOCIAL features VIP cocktail hours, dinners and afterparties are essential to any well-rounded event week. PARAISO will play an integral role in the coordination of events both small and large. Nightlife events will complement the Walk and Display presentations to ensure the least amount of overlap.
The PARAISO WELLNESS Fitness and wellness activations will team up with the wellness platform THE RETREAT MIAMI to bring the brightest minds of the wellness industry to curate an experience that moves your physical wellbeing beyond just simply working out to a more measured, long-term approach.
PARAISO Live will feature live events and performances that will energize the Miami scene, bringing your various fashion brands to life. They will partner with THE most in-demand talent to ensure will be the one of hottest cultural moments of the year including surprise performances.
PARAISO TALK is where industry insiders come together to express and exchange ideas around PARAISO’s core values of Innovation, Diversity and Creativity along with topics related to partner’s key themes and messaging. A series of panel discussions will be moderated by an influential host with a key panel of experts and thought leaders ending with a Q&A sessions.
Registrations are now OPEN for Paraiso Miami Beach taking place July 14 — 17, 2022 here: https://www.paraisomiamibeach.com/registrationmiamiswimweek.
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Source: PARAISO, Frederic Pinet
