In 1963 the President of the United States issued a proclamation announcing National Small Business Week that recognizes the contributions of America’s entrepreneurs and small business owners. This year’s National Small Business Week has been from April 29th and continuing to May 5th, 2018. Did you know that more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year? With the growth of technology, remote workspaces and growth of local businesses I predict this will increase by next year. During National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of entrepreneurs, small business owners, and others from all 50 states and U.S. territories.
Though we only have 3 days left of National Small Business Week you can still make an impact. Instead of going online to shop why not shop at the local small business within your area. These small businesses are so important for the growth of the community in your area. As a small business owner, I know how important it is to have support.
There is only a day and a half left to tune into the webinars hosted by the U.S. Small Business Administration and SCORE Association for free! The 3-Day Virtual Conference will take place Tuesday, May 1 – Thursday, May 3 between 12:30 pm ET – 6:30 pm ET each day. Registration is free to the public. Participate in all the webinars or pick and choose the topics you like. The webinars include:
- How Changing Consumer Behavior Impacts Your Business – May 1 at 1:00 PM ET/ 10:00 AM PT
Technology allows you to understand consumer behavior better than ever. Join this webinar by Anastasia Kudrez of Google to learn how these insights can help shape your digital marketing plan, and what you can do to position your business for success. - Addressing Discrimination and Harassment in the Workplace – May 1 at 2:30 PM ET / 11:30 AM PT
In this timely and informative seminar from Paychex, we’ll discuss workplace discrimination and harassment – including sexual harassment. You’ll learn about employer liability under federal law, as well as the elements required to establish an affirmative defense to harassment claims. We’ll also cover specific policies and procedures for handling complaints, investigations, and retaliation, that can help protect your employees and your business. - Get New and Repeat Business On Autopilot with Email Marketing – May 1 at 4:00 PM ET / 1:00 PM PT
Your business thrives on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? In this webinar by Constant Contact, we’ll show you some simple ways to repeatedly reach customers with email marketing. - Creating and Sustaining a Strong Social Presence – May 1 at 5:30 PM ET / 2:30 PM PT
You want to use social media for your business, but where should you start? Vistaprint’s Sarah Nunes will explain why you should be on social and some easy-to-use tips and tricks for small business owners to improve or create strong social media campaigns. - The U.S. Economic Outlook and Its Impact on Small Businesses – May 2 at 1:00 PM ET/ 10:00 AM PT
Join Visa’s Vice President of the Visa Business and Economic Insights team, Bruce Cundiff, as he shares the near-term outlook for the U.S. economy including the health of consumer spending, housing prices, and more. You’ll learn how consumer spending preferences are changing, what stock market growth and volatility mean for consumer spending, and what all of this means for small businesses. - Managing Your Finances in the Cloud – May 2 at 2:30 PM ET / 11:30 AM PT
Did you ever wonder what advantages moving your company to the cloud could offer? Have you ever thought about making the switch but weren’t sure how or why? This session by Intuit will uncover many reasons why businesses are making the move and discuss some best practices in how to use this technology to keep your business relevant and nimble. - Grow Your Business in 2018 – May 2 at 4:00 PM ET / 1:00 PM PT
Join this webinar by Square to learn how to use small business technology tools to streamline your work and give you back valuable time. - Simple Steps to Choosing the Right Financing – May 2 at 5:30 PM ET / 2:30 PM PT
Choosing the right source of financing for your business’ growth is more complicated today than it used to be – and because of all the different options available, it requires a more savvy borrower than ever before. Join this webinar by OnDeck to learn which financing options are right for different types of businesses and how likely you are to get approved. - Hug Your Haters: How to Embrace Complaints & Keep Your Customers – May 3 at 1:00 PM ET / 10:00 AM PT
In this webinar sponsored by Chase, Jay Baer, founder of Convince & Convert, reveals brand-new, proprietary research into why and where your customers complain and why the rise of customer complaints is actually an enormous opportunity. - Sharing Your Story Through Video – May 3 at 2:30 PM ET / 11:30 AM PT
Today’s consumers can watch video content whenever and wherever they want. This creates an opportunity for businesses to reimagine the role of video content in their marketing strategy. Join this webinar by Google to learn best practices for connecting with consumers through online video. - Pop & Play: How Opening a Pop-Up Shop Can Help Launch Your Retail Brand – May 3 at 4:00 PM ET / 1:00 PM PT
What do Amazon, Chobani, Hermes and a taco truck have in common? All four recognize the magic of the pop-up shop. In this webinar by Kimco Realty, find out how a pop-up can help you bring your brand to life, create a one-of-a-kind customer experience and tell your brand’s unique story to a built-in audience. - Fusion Marketing: The Next Generation of Marketing – May 3 at 5:30 PM ET / 2:30 PM PT
Award-winning inventor, entrepreneur and author Lon Safko examines this new concept of “interconnecting” your traditional and digital tools. You will look at your marketing efforts in a completely new way. In this webinar, you will learn how to get exponential results without spending a dime more.
To participate or register for the free webinars please visit: https://score.6connex.com/event/vc/nsbw/login?lang=en-us&mcc=sba. If you would like to pursue a proclamation declaring Small Business Week in your community SBA has provided this sample proclamation for your convenience. For more information about Small Business Week please visit: https://www.sba.gov/national-small-business-week. Don’t forget to support your local small businesses over the weekend!
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