L’Oréal has recently announced Perso, the 6.5-inch beauty tech device developed by their Technology Incubator that delivers personalized on-the-spot skincare and cosmetic formulas. With the help of Artificial Intelligence, the level of personalization will be optimized over time as the system gathers more data about the customer’s skin and personal preferences. While at CES, L’Oréal unveiled Perso’s capabilities for skincare and also informed us that the 3-in-1 device will also be able to create custom formulas for lipstick and foundation later in the year. They also gave me a demo of the Perso while at CES.
Perso creates personalized skincare formulas in four steps:
- Providing a personal skin analysis: Customers will launch the Perso mobile app and take a photo with their smartphone camera. L’Oréal’s new ModiFace technology assesses your overall skin condition including deep wrinkles, fine lines, the appearance of dark spots, and pore visibility that is analyzed with the help of AI.
- Analyzing the Environment: Using Breezometer geo-location data, Perso takes into account the local environmental conditions that can influence the state of a customer’s skin. These might include weather, temperature, pollen, UV index, and humidity.
- Adapting to personal preferences: The next step is to enter personal skincare concerns into the Perso app, including fine lines, dark spots, pigmentation, pore size, radiance, and dullness. To customize the unique formula of moisturizer, serum, and under-eye cream even further, the preferred texture and hydration-level can also be added.
- Making a custom formulation and dispensing: All of this data helps to create a personalized blend of high-performance skincare, dispensed in a perfectly portioned, single dose at the top of the device for easy, clean application. The technology adjusts for morning and evening application, and the device features a detachable mirrored top so that customers have the option of taking a single or larger dose with them on-the-go.
Perso’s hardware features a patented motor system located at the top of the device which moves and compresses the formula from the cartridges at the base of the machine in an upward motion to the dispensing tray above.
Perso’s future makeup offerings will be able to incorporate real-time trend information as well as color-matching technology. Customers will be able to design a lipstick shade to match their outfit or to opt for a color that is trending on social media at that moment. Perso, in collaboration with one of the skincare brands, will launch in 2021.
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Source: L’Oreal, CES
