In a world of crowd funding sometimes the concept products aren’t that great or innovate. Since there are so many campaigns that are launched daily they all start to blur together.
I do however get excited when a cool product campaigns and SwapBots caught my attention. I was intrigued! The concept was first conceived over a pint of beer, 18 months later they designed and manufactured prototypes of the toys with a demo of the associated augmented reality video game.